UPSHOT Nashville, the sixth franchise of the UPSHOT League, unveiled its official team name and logo: the Nashville Vibe. The announcement marks the next major milestone for the franchise ahead of its inaugural season, which begins in 2027 at Vanderbilt Memorial Gymnasium. The Vibe name was developed internally, with the organization considering more than 25 team name ideas before landing on what it believes is the right identity for Nashville’s new home team.
The Vibe name was selected to capture the unique vibe of Nashville – its people, neighborhoods, universities, culture, music, food, and sports – woven into a single identity for the city’s newest professional franchise and civic asset.
The team’s new logo and color palette – blue and yellow – pay tribute to the flag of Nashville and Davidson County. The “NASHVILLE” wordmark is set in a typeface that nods to the city’s printing history, while the “Vibe” lettering reflects the modern rhythm, motion, and confidence of the world-class talent that will take the court, its flickering neon-sign effect capturing the energy and resilience of Nashville.
Woven into the design, a musical note reflects the identity, history, and diversity of Nashville music – from country and bluegrass to rock, jazz, blues, rap, classical, and beyond – and the role music will play in the Nashville Vibe game-day experience.
“The Nashville Vibe captures everything that makes this city special – our music, our energy, and the spirit that brings people together,” said Nancy VanReece, President/CEO of the Vibe. “This identity was built to reflect Nashville in every detail, from the colors on our flag to the sound that fills our streets, and we can’t wait to bring it to life for our fans.”
The event’s energy was infectious, including a beautiful showing of Nashville youth in our Metro Schools. Young girls and boys were able to witness history in the making.
The Vibe’s Founding Partners are Vireo Systems and pH-D® Feminine Health, two health and wellness companies headquartered in Madison, Tennessee. CON-CRET® Creatine serves as the team’s Official Jersey Patch Partner, and pH-D® Feminine Health serves as the Official Locker Room Wellness Partner. PR is being handled by Mojo Impact.
Follow along with the UPSHOT League as all roads lead to the May 2027 season.
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