Nashville native launches new coffee brand inspired by his granddad’s legacy

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Shannon Sanders Jr., is bringing a new type of coffee brand to Nashville, Cape Coast Co.  Inspired by his Granddaddy and the coffee shops he started in Nashville back in the 90’s to his current endeavors in Ghana. During a conversation, Shannon’s granddad shared some history about starting Cape Coast Coffee House in Ghana. From there, Shannon’s interest was perked. He asked if he could import some of his beans used in the coffee shop to Nashville where he began working on the taste profile. He perfected his process of roasting, brewing, and canning his first coffee drop – Catalyst, right in South Nashville. The place he calls home and where he plans to keep his granddad’s legacy going. 

All of the beans used in each Cape Coast Co. drop are sourced directly from the Volta region in West Africa through a woman-owned co-op. The Robusta bean powers each Cape Coast Co. drop. Originating from West and Central Africa, this is a unique coffee bean that is not found in many brews within the states. Giving homage to its beans roots, you will find the name prominently placed on each can. The intentionality in ethically sourcing his beans can also be seen in the actual Cape Coast Co. packaging. The beautiful design and thought around each branding element are also noted. “We were intentional on placing the name of the bean on the can because we are – from bean to can”, shares Shannon.

Cape Coast Co. founder Shannon Sanders, Jr.

You can visibly see Shannon’s pride for the brand he is creating out the legacy his grandad laid out for him. He wants to ensure his sustainable brewing process and origin story is front and center, shining a beautiful light on Ghana and the coffee beans they produce. As Shannon shared, “Instead of focusing on sourcing beans from Mexico or Central America, I wanted to introduce something different to the city.”

With his first canned brew drop, you can expect a strong, bold, dark, and smoky coffee. One that you can drink straight out of the can or you can pour it into a glass, mixing it with your favorite creamer or sugar. “It’s strong due to our direct sourcing which includes naturally drying the beans. Our coffee is really good to keep you going and powered throughout the day,” Shannon emphasizes.

You can find and purchase the first Cape Coast Co., Catalyst drop on their website at www.capecoast.co.

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Photography: Elle Danielle

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