Why are you lovin’ Nashville right now::
I’m loving Nashville’s potential to be inclusive. I believe we have a long way to go to accepting how multicultural we are but I believe we will get there. As a native, I’ve seen where we’ve come from and an excited about where we are going.
What do you create in the city::
I am the founder of MEPR Agency, a full service, boutique public relations + brand strategy firm. We work with small businesses, non-profits, and government agencies to connect traditional communications with social and digital strategies. We help tell impactful and relatable stories on a variety of platforms, to a targeted audience. Whether social media or community engagement, media relations or marketing support, we help organizations use their voice to change the way people think, act or react.
Why do you do what you do in Nashville::
Long story short: I’ve always been an entrepreneur. I started my first business in second grade. While at Belmont University I had a house cleaning and home organization business. I also had a marketing and promotions company I ran on campus (in our office) with my best friend. I fell in love with PR through an internship at a well known firm. I thought the next step was to get hired full time. I didn’t. I graduated from college and started my business two weeks later. This past June we celebrated 10 years.
Our community loves living local, what makes your local business different::
What makes us different is that: 1) we rarely write press releases. We treat our clients like the media. It’s important that we craft content for the audiences they serve regardless of the traditional media’s coverage. So our content comes in all forms and we don’t want to get stuck only writing releases to pitch. 2) We localize messaging based on the market we are working in. When we work with national organizations we are hyper local in providing messages that community’s and neighborhoods can attach to. We are the local tea shop versus the national chain. 3) We focus on inclusive communications. We take every message, marketing material, and strategy through a lens that takes all types of diverse audiences into account. 4) We provide marketing support by providing narrative to the numbers. Data means nothing without context. We provide that.
Quote and/or Scripture you live by::
I always say “the universe will rise to meet you at the point of least resistance.”
In Nashville we love to brunch, happy hour or coffee/tea it up. What do you prefer and why?::
Tea. Tea is a part of our company culture. Janet Walsh of Tea Tea and Company says tea is the ritual of patience, preparation, and presence. PR is much the same. It requires the same formula for success as making the perfect cup of green tea.
WHERE YOU CAN FIND KIA::