A Tastemaker Creating Ways To Bring Culture To Nashville With A Smile

Story by Francesca Rutherford / Photos by Mika Matin

Part of our Nashville’s Not Just Country Series

Her Story

Jeanice McCord is a Mom, a twin and Nashville native aka what people are calling a unicorn these days in the city. She is also one of the inspirations for the Nashville’s Not Just Country series. See, the series wanted to share unlikely stories of people making a unique impact. People behind the scenes that you may not normally hear about. People like Jeanice who are constantly supporting their community and the dreams of others. She is the local tastemaker always at your upcoming event, latest music showcase or business workshop. Jeanice truly embodies the spirit of loving Nashville and getting behind community without the need for accolades. Community is actually what brought her to take on her current role as in-house publicist for Den PR Group. As a member of the Nashville Women of Color in Communications, she learned about the opportunity to help a fellow woman grow her brand and as she shared, “I jumped at the opportunity to work for such an established boutique entertainment firm”. With a heart for supporting entrepreneurs of color in the city, it is no surprise that she is now focused on bringing more entertainment opportunities to the urban professional community in Nashville. 

Majoring in Public Relations, with a minor in Marketing at Middle Tennessee State University (MTSU), she began her career in the industry as an intern for a sports radio station in Nashville.  After working with a local non-profit, assisting them with their marketing and fundraising efforts, she then began working for a financial institution where she was able to transfer those skills and utilize them in a different industry.  While in that position,  she learned about the opportunity to work for DEN PR Group.  

For The Culture

With DEN PR being an agency surrounded by #BGM (Black Girl Magic), Jeanice along with their team (which includes DEN PR’s Founder and CEO Natasha Johnson), work collectively to bring “for the culture” driven artists to events and shows in and around Music City. “This is a huge factor in what we do because this was not widely available 5 years ago”, as Jeanice shares.  Experiences like their “Phil Wade and Friends Comedy Show” at Lipscomb University, “Will Davenport’s Triple Album Release Party” at Nine Bar, both bring new flavor to the Nashville scene.  Most recent, she’s played a pivotal role in the showcase at “Sunday Night Soul” at The 5 Spot. She also was a part of Kashmir (Georgia’s Minority Business Aware Youth Entrepreneur of the Year) presenting her work at The African Street Festival at Hadley Park, and at the Essence Fest in New Orleans along with being featured in one of their campaigns.  

The individuals with whom she works,  reflect an urban population, that may not necessarily  be showcased at “other” PR firms as they are with her firm. Their saying is “Great talent speaks for itself, and we make sure the world hears it”.  It is very important that she reflects that mantra daily by making sure  her client’s talent is unparalleled and unmatched.  

She states,  “The response from Nashville has been amazing. Nashville shows our clients a lot of love and support!”

Out of everything that she does, being a Mom to her son is the #1 priority. The daily grind of course is real, but as she finds time to support others you will always see her cheering on her son at his performances and key moments in his life. “The balance as a woman working in such a male dominated field can also be challenging”,  Jeanice shares. “Many times during negotiations, terms can suddenly change or the tone of the conversation can change”.  She goes on to say, “Once your client is happy, you know that the good, the bad, the ugly; it all comes with the territory of achieving your clients’ goals”. 

Living Your Best Life

When asked what she loves most about Nashville, Jeanice mentioned  the growth and opportunities available, that were likely unavailable five to ten years ago. While reflecting, Jeanice shares, “I still have a nostalgic affinity for places like Opryland, and the old Hickory Hollow Mall”.  She ends “I have lots of great memories there”.  

As a true tastemaker(stet) and supporter of all things local, Jeanice’s list of spots she frequents is a good one that is sure to help any urban professional in the city get out and get into their best life. When she wants great food with a hip vibe, you may find her at Slim and Husky’s for a pizza, or attending Boombap at The Basement East.  When she’s looking for more of a laid back scene with a good drink, she’s at Patterson House, Old Glory, or Bar Sovereign.  For live entertainment, Jeanice enjoys visiting the Frist Museum on Fridays, and spending her weekends at Arrington Vineyards, TPAC or Cheekwood. 

When it comes to good food, Jeanice recommends Kings Market, Jamaicaway, Chauhan Ale, Masala House, and Thai Phooket for international foods. For traditional eats, she recommends Monell’s, Germantown Cade, Butcher and Bee, or Fin and Pearl. For her sweet tooth cravings she adores The Cupcake Collection and Jeni’s Ice Cream.  

She enjoys attending events around the city including ones hosted by Paragon Social, Vanguard events at TrackOne and Zanies’ open mic. Always remaining consistent with her positive attitude (and smile), She exemplifies what it means to be supportive and uplifting—which is what Nashville is all about.  


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