Have you ever discovered a place, product or thing that you just automatically fell in love with? Let’s just say this was my first feeling when I found Clarity, a locally owned candle company in the city. I would say I am a candle connoisseur (more like fanatic and but you get what I’m sayin) and Clarity had me at the first digital hello. From their beautiful online shop, fun and carefully designed packaging with Instagram worthy sayings like “I decide my vibe” to the merge of music meets candles. You truly have no choice but to immediately feel the vibe. Which is exactly what owner/chief candlemaker and Nashville native, Nicole Gaines wants you to take in.
photos provided by Clarity
“I decide my vibe.”
As she shares when we chatted one afternoon, “I really want people to create their own moment and vibes at home with our candles”. This is evident as you navigate her shop and discover that each candle is paired with a carefully curated playlist. So, whatever your mood, Clarity has you covered to zen out or turn up a little. You can definitely feel Nicole’s genuine love for what she does and true intentionality for wanting to help her customers maintain good vibes.
Clarity offers a unique spin on hand poured candles, by creating custom artisanal candles inspired by curated playlists that literally embody each scent created. With songs like “Living My Life Like It’s Golden” inspired by the Golden candle to “So Fresh, So Clean” for the So Clean candle that immediately puts you in the mood for summer. You truly have the opportunity to put your self-care on cruise control as Clarity has curated the right scents and music to keep you in a great headspace. Did I mention, they smell absolutely incredible!
Self care was actually one of the reasons Nicole created Clarity. As a thriving professional and mother, she didn’t want to lose sight of her own passions and set out to create a space to fuel her creativity. “I am a free spirit at heart and love candles, so I thought why not create my own collection,” shares Nicole.
Each Clarity candle uses natural coconut wax instead of soy. As Nicole shares, “we want our customers to continue making healthy choices so they can create the best versions of themselves.” Oh and if you are looking for the ultimate girls night, Clarity will be bringing their playlist and scents to life in a hands-on style experience later this year, so stay tuned. I know, I can’t wait!
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